“One cannot step twice into the same river, for the water into which you first stepped has flowed on.” Fragment 21, Herakleitos 540 – 480 BC
Like all experience, language too is constantly changing; it’s a work in progress. Think of slang, poetry, rap, advertising, literature, technology. These are the frontiers of communication. They’re where we explore and extend conventional meaning and usage to create “the new.” Some of our innovations stick; others are short-lived. But one thing’s certain: the river of language flows on, changing as we change, altering how we think and communicate along the way.