Simple or simplistic?

Think twice before you choose simplistic over simple to describe something that you wish to promote or praise! These words share the same root and are confused more often than you’d think. Whether describing someone’s work, a product or a style, keep in mind that simple has a positive connotation. It often means easy to understand or use: Our smart phones are sophisticated but simple. It can also mean pure or unadulterated: We believe in simple, elegant design. Simplistic, on the other hand, carries negative connotations such as overly simplified, dumbed-down or naiive: Her simplistic account of his life totally missed his complex motivations.

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